Register Now for the September Monthly Meeting: Straight Talk from the Top - 10 Lessons for All Communicators

Wednesday, September 14
11:30 am - Registration
Noon - 1:00 pm - Meeting and Lunch
Maggiano's Buckhead
Alicia Phillip, President, Community Foundation for Greater Atlanta
Elyse Hammett, APR, Vice President Marketing and Communications, Community Foundation for Greater Atlanta

If you could get straight talk from your supervisor about PR, would you ask them things like:

  • What were you really thinking when I pitched that latest communications initiative?
  • What is keeping you up at night, and what’s my role as your PR counsel in preventing that?
  • Is the bottom line profit the only thing our CEO really thinks about?
  • Do you understand that PR plans are about changing behavior, not just churning out material?

If you ever wanted to hear candid answers to questions like these, here’s your chance. Join Alicia Philipp, president of the Community Foundation for Greater Atlanta, the second largest foundation in Georgia, for this vibrant and engaging session. As Atlanta Magazine’s current Most Influential Woman, Alicia’s organization provides an average of $120 million in annual grants supporting thousands of nonprofits in our region, all made possible by passionate donors who use the Foundation as their philanthropic arm.

Joining Alicia, will be the Foundation’s marketing and communications lead Elyse Hammett, APR. Alicia and Elyse will share 10 key lessons Alicia has learned over 39 years as a CEO, including knowing the business ROI, taking on an annual business challenge and seeking out people smarter than you. Whether you work for a nonprofit on a shoestring budget or a multi-million dollar publicly traded corporation, Alicia’s 10 lessons driving this billion dollar organization are priceless for all communicators.

Register Now for the September Pre-Luncheon Seminar: Streamline Your Strategy - Create a Communications Plan That Yields Results

Wednesday, September 14
9:15 am Registration; 9:30 - 11:00 am Seminar
Maggiano's Buckhead
Stephanie Fitzsimmons, APR, Jackson Spalding
Katherine L. Mason, APR, CEO and founder, InFlection Point Communications

It’s time to start preparing for 2017 and you need a plan that is strategically solid. Seasoned practitioners Stephanie Fitzsimmons, APR and Katherine Mason, APR will provide tips for streamlining your strategic planning with the 10-Step Process* 

Strategic planning is the foundation of every campaign and sets your course to success. Be prepared to learn new techniques that will help you gain more confidence in developing communications plans with measurable results.

In this seminar, you will learn:

  • How to approach situational analysis, incorporate research and clearly define audiences.
  • How to differentiate between goals, objectives, strategies and tactics.
  • To create a strong plan that allows for “wiggle room,” yet yields desired outcomes.

The 10-Step Process is a cornerstone of the Accreditation in Public Relations certification coursework. Current APRs will find the seminar to be a refresher about these principles. Non-APRs will learn the importance of these key elements in the planning process.

FREE PRSA Georgia Chapter Membership with National Membership

Through August 31, 2016, you can receive free Chapter Membership with National Membership ($90 value)!

This special offer is available with promo code SUMMER16 to new regular members or former members whose membership lapsed more than one year ago. Other offers are available to associate members and PRSSA members.


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