October Monthly Meeting: The PR Story Behind Coca-Cola's "Share a Coke" Campaign in the U.S.
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You may have seen some familiar names - or even your own name - on Coca-Cola bottles this summer. The Coca-Cola Company launched its "Share a Coke" campaign inviting fans to find their names -- and the names of family members, friends - on bottles of Coke, Diet Coke and Coke Zero across the U.S. Since it first launched in Australia in 2011, the campaign has rolled out in more than 50 countries and has driven buzz and engagement among fans talking about one of the world's best-known beverages.

10/22/2014
When: Wednesday, October 22, 2014
11:30 am - Registration; Noon - 1:00 pm Lunch & Program
Where: Maggiano's Buckhead
3368 Peachtree Road, NE
Atlanta, GA  30326
Contact: Denise Grant
770.449.6369


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You may have seen some familiar names - or even your own name - on Coca-Cola bottles this summer. The Coca-Cola Company launched its "Share a Coke" campaign inviting fans to find their names -- and the names of family members, friends - on bottles of Coke, Diet Coke and Coke Zero across the U.S. Since it first launched in Australia in 2011, the campaign has rolled out in more than 50 countries and has driven buzz and engagement among fans talking about one of the world's best-known beverages.


Lauren Thompson, director of public affairs and communications at Coca-Cola, North America, will share the strategies and PR story behind the "Share a Coke" campaign, and how it ties in with Coke's legacy of bringing people together.

This meeting sponsored by:


 

Thank you to the Young Professionals Special Interest Group for helping to coordinate this program.