October Seminar - Social Media Storytelling: How to Create Inspiring Stories and Measure Success
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How do you navigate tools like Instagram, Pinterest and Twitter to successfully share content and engage with audiences? How does one measure success? How, on a range of budgets, can communicators create powerful and impactful social media campaigns? The panel will answer these questions by sharing examples of successful social media campaigns, demonstrating how they integrate social media into their overall PR strategy, and offering best practices for effectively utilizing social media tools.

10/22/2014
When: Wednesday, October 22, 2014
9:15 am - Registration, 9:30 - 11:00 am - Seminar
Where: Maggiano's Buckhead
3368 Peachtree Road, NE
Atlanta, GA  30326
Contact: Denise Grant
770.449.6369


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With the explosion of social media tools, enhanced features on smartphones and the growth in shareable content, PR practitioners have several options when telling their organizations’ stories to a wide variety of audiences.

How do you navigate tools like Instagram, Pinterest and Twitter to successfully share content and engage with audiences? How does one measure success? How, on a range of budgets, can communicators create powerful and impactful social media campaigns?

The panel will answer these questions by sharing examples of successful social media campaigns, demonstrating how they integrate social media programs into their overall PR strategy, and offering best practices for effectively utilizing social media tools.

The panel will feature experts from university, agency and nonprofit/consumer organizations.

Panelists:

  • Steven Norris, Social Media Manager, Georgia Tech
  • Meg Flynn, Social Media Content Producer, Children’s Healthcare of Atlanta
  • Maria Jewett, Director, Social Engagement, FleishmanHillard

Moderator:  Mark Avera, Account Supervisor, Digital, Porter Novelli