Demonstrating Return on Reputation: Why Doing Good is Good Business
What is the return on reputation (ROR), and how do we ensure that every executive understands its value? Faced with skeptical consumers, today’s businesses must work to earn and maintain the public’s trust on a continuous basis. Through strategic partnerships, media placements, powerful rankings and insightful research, Catherine Hernandez Blades, Aflac’s Senior Vice President of Corporate Communications, will provide insights into the business value of an approach that focuses on responsibility.
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Show Me the Money: Best Practices in CSR for PR Professionals
Corporate Social Responsibility (CSR) is a critical piece of a company’s internal and external brand. Leveraging strategic partnerships with civic organizations and for-profit collaborators, improves both the bottom line and the world. Join us on October 11 to learn about best practices, future trends, and the vital role of PR and Communications specialists in driving results for all sizes and types of businesses.
Early Bird Deadline: Thursday, October 11
Celebrate the best of and the best in public relations in Georgia at the 2018 PRSA Georgia Awards Celebration. It's our night to shine! Join us and our emcees Ron Jones and Cheryl Preheim from 11Alive as we:
- Present Phoenix Awards for the programs and projects that showcase the best in public relations strategy and impact.
- Induct the 2018 Order of the Phoenix/ PRSA Georgia Hall of Fame honoree.
- Recognize the year's Chapter Award winners.
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