Regular Registration Deadline: Monday, October 29
Celebrate the best of and the best in public relations in Georgia at the 2018 PRSA Georgia Awards Celebration. It's our night to shine! Join us and our emcees Ron Jones and Cheryl Preheim from 11Alive as we:
- Present Phoenix Awards for the programs and projects that showcase the best in public relations strategy and impact.
- Induct the 2018 Order of the Phoenix/ PRSA Georgia Hall of Fame honoree.
- Recognize the year's Chapter Award winners.
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The Art of Creative Brand Building and Data-Driven Story Orchestration
Take one-part art, add one-part science, and mix vigorously to create communications campaigns that stir the soul with brand-based personality. Join us as Georgia-Pacific's Chief Marketing Officer Douwe Bergsma shares successes from brands like Brawny, Quilted Northern and Stainmaster to highlight the importance of a story framework—including the conflict that any story must address—and demonstrate how to challenge the status quo, create passionate brand advocates, out-sell competitors and build sales without boosting budgets.
Best Practices in Internal Communications
Your employees will make or break your brand promise which is why strong internal communications is critical for the success of any organization. On December 6, hear from the founder and partner of Tribe, a branding agency focused entirely on the internal brand, as they offer best practices on how to engage employees, and help them see how they contribute to the company’s success. Elizabeth Cogswell Baskin, the founder, CEO and Executive Created Director of Tribe, along with her husband, Steve Baskin, the company's President and Chief Strategy Officer, believe the internal audience is your most important audience. At this seminar, they will help attendees learn how to align employees with the vision and values of the company.
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