PR professionals are challenged more than ever before to wear multiple hats to keep up with a rapidly changing industry. The boundaries that once separated professions are converging, and communicators must equip themselves with diverse knowledge, skills and abilities to meet professional demands. PRSA Chair Anthony D’Angelo, APR, Fellow PRSA, will offer insights on how PR practitioners can stay relevant and effective in leading their organizations through an evolving communications landscape.
For young professionals, having a mentor is often encouraged and touted; however, knowing how to find and effectively engage in such relationships is not necessarily easy or intuitive. Drawing on primary and secondary research funded by the Plank Center for Leadership in Public Relations, seminar leader Alicia Thompson, APR, will help attendees learn to better understand and navigate mentoring relationships.