Take one-part art, add one-part science, and mix vigorously to create communications campaigns that stir the soul with brand-based personality. Join us as Georgia-Pacific's Chief Marketing Officer Douwe Bergsma shares successes from brands like Brawny, Quilted Northern and Stainmaster to highlight the importance of a story framework—including the conflict that any story must address—and demonstrate how to challenge the status quo, create passionate brand advocates, out-sell competitors and build sales without boosting budgets.
What will other companies be doing for internal communications and employee engagement in the coming year? The principals of Tribe spend their days in conversations with internal communicators from global companies in a wide range of industries. Elizabeth Cogswell Baskin, the founder, CEO and Executive Creative Director of Tribe, along with her husband, Steve Baskin, the company's President and Chief Strategy Officer, will tell you about the trends they’re seeing and their predictions for what’s next. At this seminar, you’ll leave with actionable ideas you can put to use.
For a limited time, join PRSA for only $260 and you'll receive three memberships for the price of one! In addition to your PRSA National membership, which connects you to more than 21,000 public relations and communication professionals, you will also receive a free Georgia Chapter membership (get to know your local peers) AND a free Section membership (to connect with industry colleagues). Plus, we will also waive the $65 initiation fee.
Use promo code FALL18 to take advantage of this once-a-year deal and save up to $225!