August Seminar - Snapchat, Periscope and Facebook Live! Applying the New World of Social Media
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When: Thursday, August 11, 2016
9:15 am Registration; 9:30 - 11:00 am Seminar
Where: Maggiano's Buckhead
3368 Peachtree Road NE
Atlanta, Georgia  30326
United States
Contact: Denise Grant

Online registration is closed.
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SOLD OUT! Due to space constraints, walk-ins cannot be accommodated at this event.

The social media world is ever-changing. The proliferation of new platforms forces communications professionals to be more strategic with their messaging, content creation and content distribution.


In this session, Sparkloft Media will share key insights from campaigns around the world to illustrate the huge opportunities social data mining and social advertising bring, as well as offer insights into how trends like influencer marketing and emerging social platforms like Snapchat, Periscope and Facebook live-streaming can be implemented to enhance your PR efforts. Hear case studies and examples from WB Studio Tours London, South African Airways, Alaska Airlines, Visit Santa Barbara, Discover Atlanta, Visit Montana and more.


You’ll leave with tips on:

  • The best new social tools for your PR programs
  • How to implement new tools and platforms like Snapchat, Periscope or Facebook live-streaming into internal and external events, announcements and promotions
  • Social media crisis communications planning for on-the-ground activations.
  • How to measure real results of campaigns and make them tangible for stakeholders
  • How to use Snapchat and geofilters for events during a hands-on workshopmeasure real results of campaigns and make them tangible for stakeholders


  Mandi Cox
Account Director
Sparkloft Media


Will McCain
Senior Social Media Strategist
Sparkloft Media

  Meredith Almond
Content Strategist
Sparkloft Media
  Madison Blankenship
Content Strategist
Sparkloft Media


Don't miss the Annual Media panel after the morning seminar: Inside the 'Pitch Tank' with AP, People Magazine and More. Register here for the Annual Media panel.


Please note:

  • All reservations are final. There are no cancellations and PRSA Georgia does not issue refunds for the registration fee.
  • Free self-parking is available is available in the parking garage behind the restaurant. There is a sign that says Maggiano's & Corner Bakery parking at the garage entrance. The parking lot that is adjacent to Maggiano's is now a PAID PARKING LOT with a charge of $7 per car. It is not owned by Maggiano's. If you park there, you must pre-pay or your car will be booted or towed.

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