January Nonprofit SIG - Media Panel & Studio Tour: Tips for Connecting Your Story with News Outlets
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When: Thursday, January 19, 2017
11:30 am Registration; 11:45 am - 1:15 pm Media Panel & Studio Tour
Where: 11Alive / WXIA
One Monroe Place, NE
Atlanta, Georgia  30324
United States
Contact: Jenny Odom

Online registration is closed.
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This event is SOLD OUT and the wait list is full. Walk-ins cannot be accommodated.

What should a nonprofit PR pro know when reaching out to the media? How do we get our stories past the inbox and heard in a world of sensational journalism? What are the best ways to develop partnerships and consistent relationships? We will hear from three media professionals who cover nonprofits in different roles: freelance reporter for print and online, newsroom director for radio, and public affairs in broadcast. Join us for this panel discussion and complimentary lunch at 11Alive! Afterwards, we will receive a behind-the-scenes tour of 11Alive’s studios.


  • Helen M. Cauley, an author of three guidebooks and a freelance writer for major media outlets including the AJC, Atlanta Magazine, and Atlanta Business Chronicle, has covered a variety of topics, including nonprofits, since 1990.
  • Lisa George, as Newscast Editor at 90.1 FM WABE, decides which stories make it on the air.
  • Robbin Steed, VP/ Community Relations and Sales Marketing for 11Alive, develops partnerships with nonprofits to further WXIA’s mission of helping others.
  • Julie Wolfe, Director Digital Content, 11Alive News


  • Free parking in the lot adjacent to the studio.
  • Lunch provided.
  • All reservations are final. There are no cancellations and PRSA Georgia does not issue refunds for the registration fee.

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