Annual Conference
PRSA Georgia’s 2019 Annual Conference:

Network. Learn. Inspire.

February 22, 2019

 

PRSA Georgia is excited to partner with Coca-Cola to host our 2019 Annual Conference. This marquee event brings leading communications pros together with students from around the Southeast for a informative and interactive sessions, professional development, top-notch networking and cross-generational perspective on the public relations and communications fields. Our interactive sessions and roundtables address the challenges facing the industry at all levels, including mid level to seasoned professionals, young professionals and PR students ready to jumpstart their careers. Network, Learn and Inspire with us at the 2019 Annual Conference. You won’t want to miss everything this event has to offer.

Conference Overview:

Following a brief welcome and morning keynote presentation, professionals and students will take part in integrated breakout sessions that address the hottest trends, must-have skills and inside tips necessary for growth and advancement. All attendees also can enjoy networking and another inspiring keynote presentation during the lunch break. In the afternoon, professionals can participate in more focused and specialized educational sessions, while students can explore additional opportunities to start and accelerate their careers at the Roundtables and Career Fair.

 

Professional track sessions (click on Professionals tab to view session and speaker details) will focus on how the digital age continues to change our culture, the way companies communicate and how the PR role is defined. Attendees will walk away with valuable perspectives and effective strategies to implement immediately. Just as with any PRSA event, there will be plenty of networking. The integration of students and young professionals also offers great opportunity to meet and recruit your team’s next PR rock star. Professionals register here.


Student sessions will provide timely information and advice from PR professionals to complement lessons learned in the classroom, offering a glimpse into a day in the life of the industry. Click on the Students tab to view session and speaker details. In addition to the networking opportunities throughout the day, students can gain an edge in the hunt for internships and full-time jobs at the Career Fair and Networking Roundtables (be sure to bring your resume!). Students register here.

Thank you to the sponsors who are making this day of networking and learning possible.

Friday, February 22
Click on the Professionals or Students tab to view session and speaker details.
Registration and Coffee
Morning Keynote
Breakout Sessions
Breakout Sessions
Networking Lunch 
Afternoon Keynote
Professional Breakout Sessions
Career Fair & Networking Roundtables for Students
Professional Breakout Sessions
Professionals Presentations

For the first time, students and professionals will attend the Annual Conference’s morning sessions together. Professionals also can enjoy two blocks of exclusive afternoon sessions, which address specific skills, industry trends and best practice you can use to both impress your colleagues and clients and further your own career development.


Keynote:

Bea Perez, Senior Vice President and Chief Communications, Public Affairs,
Sustainability and Marketing Assets Officer for The Coca-Cola Company
 
Breakout Sessions:
*Note: Session topics, presenters and moderators are subject to change.
Continue checking back closer to the event date for a more updated schedule and roster.

 
SESSION 1 (10:10-11 a.m.):

HR 101: A Career Growth Crash Course for Pros and Young Pros
DeRetta Rhodes, YMCA of Atlanta

Social Media Analytics at the Next Level
Danica Kombol, Everywhere Agency
Katie Gillen, Atlanta United FC 

SESSION 2 (11:10 a.m. – 12 p.m.)

Brand Me: Building and Refining your Personal Brand
Stephen Brown, APR, Cookerly
Katherine Morales, APR, InFlection Point Communications
Moderator: Ashley Pilgrim, MSLGROUP

Media Relations in the Modern Era
Nancy Seideman, Emory University
Whitney Keeble, AT&T

Beyond the Buzzword: Navigating Diversity Challenges
Morgan Smith-Williams, Georgia State Financing and Investment Commission
Quiana Pinckney, APR, HD Supply
Soon Mee Kim, Porter Novelli
  
SESSION 3 (1:45-2:30 p.m.)

Crisis Communications by the Numbers

Messaging that Works: Transforming your Company into an Employer of Choice
Holland McCue, Delta Airlines
Yvonne Whitaker, NCR Foundation

Building and Maintaining Solid Agency Relationships 
Lisa Tilt, Full Tilt Consulting
Rachel Cushing, Lenz
Moderator: Keri Tomsic, T Squared Communications

SESSION 4 (2:40-3:30 p.m.)

Delivering Killer Campaigns on a Tight Budget
Mitch Leff, Leff and Associates
Lindsay Haynes, APR, Moe’s Southwest Grill
Stuart Brown, The AT&T Foundation

Give Them What They Want: A Deep Dive into Persona-Based Marketing
Sarah Fishburne, The Home Depot
Alexis Everett, Choose ATL
Alana Robertson, Center for Disease Control

B2B A-to-Z: Targeting Business Audiences in the Digital Age

 

Students Presentations

For the first time, students and professionals will attend the Annual Conference’s
morning sessions together. Students also can take part exclusively in the afternoon’s Networking Roundtables, featuring small-group style conversations with leading PR and communications experts around a host of specialized topics. The popular Career Fair will also take place in the afternoon.

 

Keynote:
Bea Perez, Senior Vice President and Chief Communications, Public Affairs,
Sustainability and Marketing Assets Officer for The Coca-Cola Company

Breakout Sessions:
*Note: Session topics, presenters and moderators are subject to change.Continue checking back closer to the event date for a more updated schedule and roster.
 
SESSION 1 (10:10-11 a.m.):

HR 101: A Career Growth Crash Course for Pros and Young Pros
DeRetta Rhodes, YMCA of Atlanta

Social Media Analytics at the Next Level
Danica Kombol, Everywhere Agency
Katie Gillen, Atlanta United FC

SESSION 2 (11:10 a.m. – 12 p.m.)

Brand Me: Building and Refining your Personal Brand
Stephen Brown, APR, Cookerly
Katherine Morales, APR, InFlection Point Communications
Moderator: Ashley Pilgrim, MSL Atlanta

Media Relations in the Modern Era
Nancy Seideman, Emory University
Whitney Keeble, AT&T

Beyond the Buzzword: Navigating Diversity Challenges
Morgan Smith-Williams, Georgia State Financing and Investment Commission
Quiana Pinckney, APR, HD Supply
Soon Mee Kim, Porter Novelli

Career Fair and Networking Roundtables (1:45-3:30 p.m.):
*Note: Roundtable topics and leaders are subject to change. Continue checking back closer to the event date for a more updated schedule and roster.

Finding Your PR Niche
Amy Marriott, Porter Novelli
Kent Landers, APR, The Coca-Cola Company

The Power of Networking
Karen Cole, Georgia-Pacific

#SOS! I’m Graduating, Now What
Ashley Pilgrim, MSLGROUP
Daniel Groce, Novelis

Landing your First Job or Internship

How To Be a PR Rock Star
Mikey Mooney, Poston Communications
Kristie Benson, APR, The High Museum of Art
 








 


Location
Coca-Cola Plaza
1 Coca-Cola Plaza NW
Atlanta, Georgia 30313


Transportation, Directions, and Hotels 

MARTA Directions to Coca-Cola campus from Airport:

The Metropolitan Atlanta Rapid Transit Authority (MARTA) is Atlanta's state-of-the-art public transportation system. A single $2.25 fare covers one-way bus or train trips, including transfers. If you are coming from Hartsfield-Jackson Atlanta International Airport, MARTA has a rail station located at the north end of the airport, near baggage claim. This service offers the quickest, least expensive, and "greenest" way to get directly to and from the Coca-Cola campus.

  1. Take "Red" or “Gold” North line to the North Avenue station (approximately 20-25 minutes)
  2. Exit Train at North Avenue station and head south toward North Avenue NE
  3. Make a slight right onto North Avenue NW
  4. The Coca-Cola campus will be on your right. Look for the guest check-in entrance.

From the North (75/85 South): 

  1. Take exit 249D toward U.S. 78/North Avenue/ Georgia Tech/ U.S. 278
  2. Turn right onto US-278 W/US-78 W/North Avenue NW 
  3. Turn left onto Luckie St. NW
  4. After second traffic light, turn right into the Construction Entrance gate
  5. Check in at the second security gate 

From the South (75/85 North): 

  1. Take exit 249D for Spring St toward US 29 S
  2. Merge onto Spring ST NW
  3. Slight right turn toward Ivan Allen Jr Blvd NW
  4. Turn left onto Ivan Allen Jr Blvd NW
  5. Turn right onto Luckie St NW
  6. The Construction Entrance gate is approximately 800ft on the left 
  7. Check in at the second security booth 

Red Bus:

Red Bus is a convenient way to get between the AOC and CCTP or between AOC and Northyards without having to pay for parking or deal with downtown traffic. Find out more. 

Security: 

Upon arrival Security will direct you to the Visitor Parking available. If arriving by bus, the bus driver will be directed by security to the new drop-off location outside the TEC garage. Guests will then enter the door to the garage and then take the stairs down one level to get access to the TEC Lobby.

  1. Show ID (driver’s license or government ID) at the Coca‐Cola Concierge’s Desk
  2. Your photo will be taken
  3. You will go through a screening process similar to the airport (with metal detector)
  4. A staff member will escort you to the meeting space
  5. Allow 30 minutes from me of arrival to get to the meeting location within The Coca‐Cola Company

Parking at the TEC Garage:

After parking take the stairs or elevator to the level one then goes thru the
revolving doors to enter the TEC Lobby. Check-in with Security. You will be greeter at the Lobby and escort to the meeting space.

Parking at the Overflow Lot:

Follow the sidewalk on the right side. Pass the parking garage then enter the double doors. Take the stair one level down and enter the TEC Lobby using the revolving doors. Check-in with Security. You will be greeter at the Lobby and escort to the meeting space.

HOTELS:

Looking to stay in Atlanta ahead of or after the Conference? PRSA Georgia and Coca-Cola recommend the following hotels – all within a short walk or rideshare to the venue.

Embassy Suites by Hilton, Atlanta at Centennial Olympic Park
267 Marietta St. NW, Atlanta, GA 30313
(404) 223-2300

Hilton Garden Inn Atlanta Downtown
275 Baker St., Atlanta, GA 30313
(404) 577-2001

Hilton Atlanta
255 Courtland St. NE, Atlanta, GA 30303
(404) 659-2000

Hampton Inn Downtown Atlanta
161 Ted Turner Dr. NW, Atlanta, GA 30303
(404) 589-1111

The American Hotel Atlanta Downtown- a DoubleTree by Hilton
160 Ted Turner Dr. NW, Atlanta, GA 30303
Phone: (404) 688-8600

Crowne Plaza Atlanta Downtown
590 West Peachtree St. Northwest, Atlanta, GA 30308
(404) 877-9000

Hotel Indigo Atlanta Midtown
683 Peachtree St. NE, Atlanta, GA 30308
(404) 874-9200

Hotel Indigo Atlanta Downtown
230 Peachtree St., Atlanta, GA 30303
(404) 523-7600

Georgia Tech Hotel and Conference Center
800 Spring St. NW, Atlanta, GA 30308
(404) 347-9440

 

 

Register

Student Registration: (Students register here.)

Early Bird Deadline: Now– Jan. 22, 2019

  • PRSSA Members: $55; Non-PRSSA member: $65

Regular Deadline: Jan. 23, 2019 – Feb. 11, 2019

  • PRSSA Members: $65; Non-PRSSA member: $75

Late Deadline: Feb. 12 – Feb. 18, 2019

  • PRSSA Members: $85; Non-PRSSA member: $95


Professional Registration: (Professionals register here.)

 

Early Bird Deadline: Now– Jan. 22, 2019

  • PRSA Georgia member $150; Non-member $180

Regular Deadline: Jan. 23, 2019 – Feb. 11, 2019

  • PRSA Georgia member $170; Non-member $215

Late Deadline: Feb. 12 – Feb. 18, 2019

  • PRSA Georgia member $190; Non-member $250

 

Please note: All reservations are final. There are no cancellations and PRSA Georgia does not issue refunds for the registration fee.

 

Be A Sponsor

PRSA Georgia’s Annual Conference brings professionals and students together for a full day of informative and interactive sessions, professional development, top-notch networking and cross-generational perspective on the public relations and
communications fields. With tracks for mid-level to seasoned professionals, young
professionals and students ready to jumpstart their careers, you won’t want to miss this unique opportunity to gain unparalleled visibility for your brand in front of the “who’s who” of the industry and region…and potentially meet your next great intern, client, partner or junior employee.

Network, Learn, Inspire and join us at the 2019 PRSA Georgia Annual Conference.

Be a sponsor: New benefits are available to connect you and your organization to
student and professional attendees.

  • Presenting Sponsor - $2,500
  • Premiere Sponsor - $2,000
  • Professional Platinum Sponsor - $1,500
  • Professional Gold Sponsor - $1,000
  • Professional Silver Sponsor - $500
  • Student Platinum Sponsor - $1,500
  • Student Gold Sponsor - $1,000
  • Student Silver Sponsor - $500

Please read the following details to find the sponsorship level that is right for your
organization. Note:

  • Sponsor personnel are responsible for travel, lodging and meals not included in the package.
  • Conference sponsorships are not exclusive.

Presenting Sponsor - $2,500 - Add to Cart

  • Six (6) complimentary conference passes
  • Student Career Connections Table
  • Professional Exhibitor Table
  • Company/Name with logo listed in event program as a sponsor
  • One year online internship listing
  • Job ad on website (Two per year)
  • Look Who's Hiring Eblast (Two per year)
  • Recognition on website with logo and link
  • Two-page spread or two full-page ads in conference program (when payment is received prior to publication deadline)
  • Inclusion in online and social media conversation
  • Company logo in PRSA Georgia promotional marketing materials for the
    conference, including an e-newsletter that is sent to entire membership of 900+ PR professionals (when payment is received prior to publication deadline)

  • Digital signage at event
  • Recognition at luncheon

Premiere Sponsor - $2,000 - Add to Cart

  • Four (4) complimentary conference passes
  • Student Career Connections Table
  • Professional Exhibitor Table
  • Company/Name with logo listed in event program as a sponsor
  • One year online internship listing
  • Job ad on website (Two per year)
  • Look Who's Hiring Eblast (One per year)
  • Recognition on website with logo and link
  • One full-page or two half-page ads in conference program (when payment is received prior to publication deadline)
  • Inclusion in online and social media conversation
  • Company logo in PRSA Georgia promotional marketing materials for the conference, including an e-newsletter that is sent to entire membership of 900+ PR professionals (when payment is received prior to publication deadline)
  • Digital signage at event
  • Recognition at luncheon

Professional Platinum Sponsor - $1,500 - Add to Cart 

  • Three (3) complimentary conference passes
  • Professional Exhibitor Table
  • Company/Name with logo listed in event program as a sponsor
  • Job ad on website
  • Recognition on website with logo and link
  • Full-page ad in conference program (when payment is received prior to publication deadline)
  • Inclusion in online and social media conversation
  • Digital signage at event
  • Recognition at luncheon

Professional Gold Sponsorship  - $1,000 - Add to Cart 

  • Two (2) complimentary conference passes
  • Professional Exhibitor Table
  • Company/Name with logo listed in event program as a sponsor
  • Job ad on website
  • Recognition on website with logo and link
  • Half-page ad in conference program (when payment is received prior to
    publication deadline)
  • Inclusion in online and social media conversation

Professional Silver Sponsorship - $500 - Add to Cart 

  • One (1) complimentary conference passes
  • Professional Exhibitor Table
  • Company/Name with logo listed in event program as a sponsor
  • Job ad on website
  • Recognition on website with logo and link
  • Inclusion in online and social media conversation

Student Platinum Sponsor - $1,500 - Add to Cart

  • Three (3) complimentary conference passes
  • Student Career Connections Table
  • Company/Name with logo listed in event program as a sponsor
  • One year online internship listing
  • Recognition on website with logo and link
  • Full-page ad in conference program (when payment is received prior to
    publication deadline)
  • Inclusion in online and social media conversation
  • Digital signage at event
  • Recognition at luncheon

Student Gold Sponsor - $1,000 - Add to Cart

  • Two (2) complimentary conference passes
  • Student Career Connections Table
  • Company/Name with logo listed in event program as a sponsor
  • One year online internship listing
  • Recognition on website with logo and link
  • Half-page ad in conference program (when payment is received prior to
    publication deadline)
  • Inclusion in online and social media conversation

Student Silver Sponsor - $500 - Add to Cart

  • One (1) complimentary conference passes
  • Student Career Connections Table
  • Company/Name with logo listed in event program as a sponsor
  • One year online internship listing
  • Recognition on website with logo and link
  • Inclusion in online and social media conversation

If you have any additional questions, please call Denise Grant at 770.449.6369 or email denise.grant@prsageorgia.org.

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